

Tangerang, July 29, 2025 – B-LOG, a leading national logistics company, has been honored with the prestigious Indonesia Best Business Transformation Awards 2025 by SWA Media Group. This award marks a significant milestone of recognition for B-LOG’s successful execution of strategic transformation initiatives that have strengthened its competitiveness and elevated its overall business performance amidst an ever-evolving industry landscape.
The award ceremony, held at the Shangri-La Hotel in Jakarta, was part of the Conference & Awarding event themed “Enhancing Business Performance and Competitiveness through Corporate Transformation.” B-LOG’s Chief Innovation Officer, Gerry Ardian, was featured as one of the keynote speakers, sharing insights into the company’s transformation journey.
In his presentation, Gerry highlighted that B-LOG’s transformation took place in two major phases:
“We have undergone two major transformations in the history of our company. First, we evolved from a commercial vehicle rental business into a logistics company after identifying significant opportunities in the sector. Our vision is to become a key player in Indonesia’s supply chain ecosystem,” explained Gerry.
The second transformation was initiated after the COVID-19 pandemic, marking a strategic shift from a 2PL (Second-Party Logistics) model to a 3PL (Third-Party Logistics) approach. This transition was not incidental—it was a deliberate move, based on the company’s core strength in manpower.
“We didn’t simply enter the 3PL business. We chose a very specific segment in which we have a competitive advantage—human capital-based services. This has become the cornerstone of our integrated, value-driven end-to-end logistics solutions,” he added.
B-LOG’s transformation efforts have included the integration of digital technologies such as Transport Management Systems (TMS) and Warehouse Management Systems (WMS), organizational restructuring, and the cultivation of a strong culture of innovation. These initiatives have enabled the company to meet current industry challenges while unlocking new avenues for sustainable growth.
B-LOG’s recognition at the Indonesia Best Business Transformation Awards 2025 reflects its leadership in driving the future of Indonesia’s logistics sector. More than just an award, this achievement symbolizes B-LOG’s ongoing commitment to being a strategic, adaptive, and innovative partner across every aspect of the supply chain.